You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <querypage qpoffset="10" />
  </query-continue>
  <query>
    <querypage name="Ancientpages">
      <results>
        <page value="20120703230055" timestamp="2012-07-03T23:00:55Z" ns="0" title="Benedizione della Gemma dell&#039;Anima" />
        <page value="20120703233307" timestamp="2012-07-03T23:33:07Z" ns="0" title="Medaglia del NosMercante (1 giorno) (evento)" />
        <page value="20120813160436" timestamp="2012-08-13T16:04:36Z" ns="0" title="Grande Scrigno del Caso Eperial" />
        <page value="20120828210531" timestamp="2012-08-28T21:05:31Z" ns="0" title="Uniforme Scolastica Luce Stellare" />
        <page value="20120917130828" timestamp="2012-09-17T13:08:28Z" ns="0" title="Hanbok Rosa" />
        <page value="20121007170807" timestamp="2012-10-07T17:08:07Z" ns="0" title="Medaglia del NosMercante" />
        <page value="20121010194505" timestamp="2012-10-10T19:45:05Z" ns="0" title="Scrigno delle Piume Elementale" />
        <page value="20121010194942" timestamp="2012-10-10T19:49:42Z" ns="0" title="Amuleto del rafforzamento" />
        <page value="20121015145634" timestamp="2012-10-15T14:56:34Z" ns="0" title="Vestito Bellissimo da Uomo" />
        <page value="20121015152331" timestamp="2012-10-15T15:23:31Z" ns="0" title="Vestito Heavy Metal" />
      </results>
    </querypage>
  </query>
</api>